Dual 2tier Q-BITs – Microsoft
Published on 05/07/2013
Baconinflate helped create environments for high impact brand experience to support client sponsorship at Cannes Lions Festival of Creativity.
The two 2tier Q-BITs were engineered to 60mph/100kmph with a reduced height to confirm to the regulations. It was the first time ever a tier structure of its nature was installed on La Croisette in Cannes and created a unique visual impact enhance with LED lighting and lozenge windows to sustain vista.
Despite French air traffic control delays the Baconinflate operation team installed the two structures on schedule to include additional temporary metal drum ground foundations to ensure minimal movement in the sand over the two week period.
During the 6 day festival the client hosted numerous events and parties, and meets with more than 1200 customers from over 20 countries, deemed a huge success and achievement for all involved.