Monsanto: Roundup® & DeKalb


Client Brief:

Roundup® inflatable structures provide a focus and grab attention at Cereals 2012 arable event.

Monsanto DeKalb and Roundup® stand was deemed a great success providing a temporary land mark for attendees visiting the largest arable event of its kind in the UK.

What we delivered:

With large footfalls, staffs inside the inflatable structures after the two day event were left with little voice.


Monsanto showed off the superior power, performance and flexibility of the first new Roundup® formulation for seven years. Visitors to stand were able to get all the facts on these significant new developments as well as see its superiority for themselves in eye-catching efficacy demonstrations.



Both structure designs were based around the 11m EventStation®with bespoke Full Print Canopies, Digital Print Curtains and accessories; Base Plate System, Multimedia Trussing Frameworks, LED Lighting, graphic Sharkfins, Supa-Trac flooring with bespoke ramp edging and finally branded Donuts table-seating.



The Round Up stand also featured a 6m EventStation® connected via inflatable tunnel structure to act as a private meeting room sheltered away from the main stand.



For further information on event hire and purchase options please contact the nearest global partner or UK HQ.

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Case study date: 17/06/2015
Author: Baconinflate
Page address: https://baconinflate.co.uk/case-studies/monsanto-roundup-dekalb/

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