Experiential Event Marketing: Delivering An Experience From Pre to Post Launch
Published on 20/09/2016
Experience is now a prerequisite for any event, reacting to consumer expectations and buying behaviour. 48% of people are more likely to make a purchase after a ‘try-before-you-buy’ scheme, emphasising the demand for experiences rather than information.
6 Ways Marketers Can Use Technology To Boost Event Engagement
Published on 07/09/2016
Technology creates interactive experiences in our everyday lives, from smart connected devices through to self service shopping tills (albeit a slightly less satisfying technological experience…) The general consensus though is that as a society we’re not passive anymore; we are...
Going For Gold: How to Increase Event Attendee Numbers
Published on 17/08/2016
Planning an event doesn’t happen overnight. Blood, sweat, tears, money and time go into the organisation, so filling seats and selling tickets is a must. Away from the obvious tips you get such as researching the right audience, ensuring the...
Event Marketing Tips To Learn From London Olympics 2012
Published on 04/08/2016
As the Rio Olympics 2016 approaches us, we thought it’d be a good time to bring back some nostalgia in the way of London 2012, and revisit some of the best event marketing we witnessed at the (probably) once in...
It’s A Washout: How to Not Let Bad British Weather Ruin Your Event
Published on 26/07/2016
It seems that days spent lounging in the garden sunbathing and evenings spent dining al fresco with frozen cocktails are long gone. Our summers are increasingly becoming more and more reminiscent of autumn; wind, grey skies, rain. But the UK...
Glastonbury Festival: Event Marketing Lessons From The Pros
Published on 14/07/2016
Glastonbury. What once started as a niche free festival to celebrate counter cultures and a hippie way of life, has grown into one of the world’s most popular festivals. This growth has in turn provided an ideal platform for brands...
Must-Know Rules For Awesome Event Email Marketing (Part 3)
Published on 30/06/2016
We’ve already covered how to create the ultimate email sequence and the design and messaging framework for your event email marketing campaigns, ensuring you’re maximising the exposure and acquiring more of the right attendees. But now it’s time for the...
Must-Know Rules For Awesome Event Email Marketing (Part 2)
Published on 24/06/2016
So, welcome to the second installment in our three part series about event email marketing, bringing you expert tips on how to create a flawless campaign to attract and engage your target audience. Just incase you missed it, our first...
Must-Know Rules For Awesome Event Email Marketing (Part 1)
Published on 25/05/2016
If you’ve been following our blogs, or are at all familiar with the Inflatable Temporary Structures we create for brands, you’ll be aware that we know a thing or two about creating spectacular, memorable and engaging events. For our clients...
A Short Guide To Event and Trade Show Etiquette
Published on 06/05/2016
In our previous blog we outlined the top registration and ticketing tips you need to know for repeated success at your events. Now, assuming you’ve also read our blogs on event engagement, the future of the industry, and how to...