BMW I8 – Q-Bit Hub


Client Brief:

BMW commission the ‘new’ inflatable Q-BIT HUB to create unique presentation space for launch of new performance BMW i8. The inflatable Q-BIT HUB provided 36sqm of covered area with ramp access onto the floating cube structure. The Q-BIT Hub also featured Air Glass detailing and LED internal lighting.

The raised floor system ensured a level floor, finished with beech effect vinyl covering. The Q-BIT Hub housed a number of plasma screens and cool furniture in keeping with the overall design aesthetics.

What we delivered:

The creative temporary structure was activated alongside a smaller scaled version called the mini 5m Q-BIT. The mini Q-BIT was used as a hospitality area on route around the breath taking Highland scenery as part of the scenic test drive.
The ‘new’ Q-BIT Hub is an available to hire in a range of colours to include Black, White and a unique Chrome effect. Options for bespoke colour.

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Case study date: 12/06/2015
Author: Baconinflate
Page address: https://baconinflate.co.uk/case-studies/bmw-i8-q-bit-hub/

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